Transforming CRM's in the AEC Industry feat. Aaron Ayer from Hunley

Welcome to Episode 7 of the Donovan Digital Podcast — where we explore real-world strategies to help building product and service companies in the AEC industry spark engagement, build brand authority, and drive measurable results.

In this episode, I sit down with Aaron Ayer, CEO and founder of Hunley, a consultancy specializing in Salesforce.com solutions for the AEC industry. Aaron’s journey is anything but typical — from serving as a nuclear submarine officer to engineering roles in the building products sector, to launching Hunley and its game-changing SpecSuccess AI platform.

We cover:
✅ How a naval officer’s mindset shaped Aaron’s approach to business and technology
✅ Why process design, not just technology, makes or breaks CRM adoption
✅ How SpecSuccess AI integrates Dodge and ConstructConnect data directly into Salesforce to uncover spec-qualified leads and speed up deal cycles
✅ The biggest pitfalls companies face when rolling out CRM systems — and how to avoid them
✅ Why sales teams must see value first before management ever will

If you're a building product manufacturer, architect, or AEC professional looking to leverage technology, data, and AI to win in the commercial specification space, this episode is for you.