Communicating with Clarity in the AEC Industry feat. Max Perilstein from Sole Source

Welcome to Episode 2 of the Donovan Digital Podcast, where we explore powerful marketing and relationship-building strategies for companies in the AEC industry. In this episode, Shawn Donovan sits down with Max Perilstein, Managing Partner at SoleSource Consultants and host of the popular From the Fabricator podcast.

With a background that blends media, marketing, and deep industry experience, Max shares how clear, authentic communication can transform your connection with architects, specifiers, and decision-makers.

This episode covers:
✅ How to communicate effectively in the glass and glazing space
✅ Messaging mistakes AEC companies often make
✅ Why brand clarity is more important than ever
✅ How Max’s background in television media shaped his approach
✅ Building trust and engagement with your target audience

Whether you're a building product marketer, rep, or business leader in the AEC space, this conversation is packed with practical insights to help you clarify your message and strengthen your brand.